The World Wide Web is a vast information forest. Naturally, in a forest, it is easy to get lost: enter search engines. Using the forest as an example, search engines serve two major functionalities: create an index of all trees in the information forest, and provide forest visitors with a detailed path to the tree species they want. This sounds oddly technical so let us simplify it as follows:
Search engines use web crawler algorithms to craw all information placed on the internet and create an index. Then, when users use search engines to search for information, search engine spiders take the keyword, match it to information on their index, and return the most relevant information within a matter of seconds. This resource by Google, aptly named “how search works” should give you further insight into the inner workings of Google search. If you are into visuals, this infographic by ppcblog.com should demystify Google search.
To determine relevance, web crawler algorithms use a number of factors. So now what are these important Google Ranking Factors?
Well, let us discuss them broadly first then we dive deep later and examine what each component entails and its impact on site rankings.
I have categorized these factors into three broad categories as follows:
1: On-Page Ranking Factors refers to the web page and content tweaks that you can do improve your site’s Google rankings.
2: Off-Page Ranking Factors:
Off-page SEO factors are the aspects of your website that you can adjust to optimally position your site to rise up the Google ranks. You can achieve this by paying attention to content quality & quantity, social media presence, quantity & quality of inbound links and Social Bookmarking.